I am betting on Personal Memory

I am a huge note-taker. I always carry a notebook, send messages and voice notes to myself about random thoughts. There have been real times when I have dropped things in my hands to write something down.

And I am also a very messy person. I lose things. I scribble badly in a hurry. I save critical information in my Slack self-DM, only to have it vanish after 15 days. This has been my problem forever. I love thinking, creating, and making things happen. I am not very good at organizing, planning, and keeping things in order. I am enthusiastic, but in a chaotic way. And one of the most annoying ways this manifests is that I simply keep forgetting.

I know I need to take my B12 supplement before bed, but I get lost thinking about how I can get more users and forget it completely.
I meet someone new and save their number in my WhatsApp self-chat. Days later, I’m staring at a phone number with no idea whose number that is.
I find a crucial piece of documentation I know I'll need again. I store it in my slack self DM, and it vanishes in 2 weeks.
I write a brilliant idea on a tissue, only to find it crumpled and washed in a pair of pants later.
I send myself voice notes at 3 AM. When I need to find one, I’m faced with a pile of 32 recordings and no idea which is which.
I take half my notes in my work notebook, forget it, and continue in a new one at home. Those two notes have never met.
I know I have to file for my dental visit reimbursement, I know the deadline is 30 days from visit, I realise it on the 31st day.

For the longest time, I blamed myself for not being disciplined. I just needed to be more organized. But I've recently realized that’s not the problem at all.

I am good at my job. I enjoy it. I spend most of my time thinking about what I can do next and how to do it better. I am good at that part.

What I am not good at is memorization. I am not good at remembering menial details, arbitrary deadlines, or stray facts. And it finally occurred to me: memory is not my primary objective. My primary objective is creation.

Memory should be table-stakes.

I don't think I'm alone in this. We have never been more overloaded with information. We are constantly consuming and processing, and the details inevitably get lost. This is why successful people hire personal assistants.

I am neither that successful nor that rich... yet. So I am building my own.

But I don't want an assistant to send emails or schedule meetings. I want an assistant that does one thing perfectly: remember everything I'm supposed to remember. Every detail, with full context and nuance.

That is why I am building Second Brain. It’s a product designed to help you "never forget."

The first product in the line-up is a nifty whatsapp bot, that lets you turn your messy self chats into organized chaos. It is very simple, yet super powerful. It stores all the random information you throw, and makes sense of it. Connects ideas, builds powerful knowledge graphs. It can listen to your voice notes, go through your images and docs and can keep you on time with your tasks and reminders.

It’s the memory layer I’ve always needed, starting in the place I already dump my thoughts.

Here’s what’s next:

Slack & MS Teams Apps (Dec ‘25): A perfect memory layer for the “work” you.
LLM Integrations (Jan ‘26): Carry your context wherever you go. Combine the power of your favorite AI Chat models (intelligence) with your Second Brain (deeply specific context).
Mobile App (March ‘26): A central platform to view and manage your Second Brain’s content.
A Digital Notebook (Dec ‘26): I love the tactile feel of a physical notebook. I want to combine that experience with a smart, searchable system.

The goal is to build the most powerful personal knowledge management platform in the world. I want to provide a way to offload the details so that you can do what you do best – think, create, and make art.